Employer Branding Articles


Employer branding: Attracting a new generation of talent

It’s a persistent notion that all companies, large and small, are facing today: where will the next employee come from, and what can be done to retain a current employee?

In response to a tight job market marked by historically low unemployment rates and the need to meet employee expectations that are on the rise, the answer for some organizations seems to be as simple as bait on a fishing line: incentives.


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Attracting top talent requires creative employer branding

As a human resources executive at Sanford Health, Darren Walker has bought in to his organization’s hiring motto: “See yourself at Sanford.”

It’s part of a broader effort in employer branding – a best practice for organizations trying to land top talent in an increasingly competitive environment.

“I think it’s all about what are we as an employer doing to stand out. Our goal is to be the employer of choice,” said Walker, vice president of human resources.

“We recognize that individuals spend just as much time at work as they do at home or other activities, and we want to create a brand and environment that’s welcoming and that people want to be a part of.”


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Arm yourself with workforce information, strategies at this premier talent, workforce event

If your business finds itself trying to attract talent, develop talent or determine what resources are available to help, this event is for you. The WIN in Workforce Summit will be held from 1 to 6:30 p.m. Aug. 22 at the Sioux Falls Convention Center.

This annual event sponsored by the Sioux Falls Development Foundation brings together industry leaders, innovative educators and engaged business leaders from the greater Sioux Falls area to engage and share best practices for workforce development.

“We’ve put together an incredibly deep, informed group of experts to ensure you will leave this half-day event with actionable information and strategies you can immediately begin to put to work in your organization,” said Denise Guzzetta, vice president of talent and workforce development for the Sioux Falls Development Foundation.


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Five 2019 workforce trends to know now

As important as it is to understand viable career paths for talent and workforce, it’s also essential to understand the talent and workforce landscape today. What trends will contribute to our workforce success within the Sioux Falls region in winning the competitive war?  Is there any truth to saying that “Home is Where the Heart is,” and, thereby, do our college graduates desire to build careers close to their families? Do we really understand what today’s talent wants and expects from the modern workplace?

As part of our efforts to implement the year three goals of the Forward Sioux Falls Strategic Workforce Action Agenda, it is important to stress what we know about talent and workforce today.


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