Attracting top talent requires creative employer branding
As a human resources executive at Sanford Health, Darren Walker has bought in to his organization’s hiring motto: “See yourself at Sanford.”
It’s part of a broader effort in employer branding – a best practice for organizations trying to land top talent in an increasingly competitive environment.
“I think it’s all about what are we as an employer doing to stand out. Our goal is to be the employer of choice,” said Walker, vice president of human resources.
“We recognize that individuals spend just as much time at work as they do at home or other activities, and we want to create a brand and environment that’s welcoming and that people want to be a part of.”